Pick a goal.
The AI does the rest.
It blocks weak sources, tunes bids and pauses losing GEOs around the clock, and shows you every change it made.
Max profit
Cuts what loses money and keeps spend on placements that pay back.
Find converting sources
Tests wide across sources, then keeps the winners and drops the rest.
Max traffic
The most volume your budget can buy, with fraud filtered out first.
Target CPA
Hits your cost per sale or lead and scales only where it holds.
Target ROAS
Hits your return on ad spend, using your conversion values.
Full transparency
See what the AI did in the last 7 days: sources blocked, bids changed, GEOs paused.
What the AI actually does
The AI works on the same levers a media buyer would pull by hand. It watches every source and placement, compares results with your goal, and acts on the ones that drift away from it.
When a source spends without results, the AI blocks it. When a placement performs well, it can raise the bid there to win more of that traffic. When a whole GEO loses money, it pauses that GEO so the budget moves to countries that work.
It does this around the clock, so changes do not wait for you to log in. Every action is listed in the What AI did panel, which shows the last 7 days of sources blocked, bids changed and GEOs paused.
Fraud is filtered before the bid, so the AI only learns from traffic that passed quality checks. Invalid traffic is not charged and does not distort its decisions.
Four steps, repeated all day
Measure
Collect visits, spend and conversions for each source, placement and GEO.
Compare
Check each one against your goal, such as your target CPA or ROAS.
Act
Block weak sources, tune bids and pause losing GEOs.
Report
Log every change in the What AI did panel so you can review it.
Which goal fits your campaign
| Goal | Use it when | Needs tracking |
|---|---|---|
| Max traffic | You want reach, brand visits or fast data | No |
| Find converting sources | The offer is new and you need to find winners | Yes |
| Max profit | You want to cut losses and keep spend on what pays back | Yes |
| Target CPA | You know what a sale or lead is worth to you | Yes |
| Target ROAS | Conversions have different values, like orders or deposits | Yes, with values |
Questions,
answered.
01How does AI optimization work?
Pick a goal and the AI blocks weak sources, tunes bids and pauses losing GEOs around the clock.
02Which AI goals can I choose?
You can choose Max profit, Find converting sources, Max traffic, Target CPA or Target ROAS.
03What does the Max profit goal do?
Max profit cuts what loses money and keeps spend on placements that pay back.
04What is Find converting sources?
It tests wide across sources, then keeps the winners and drops the rest.
05What does the Max traffic goal do?
Max traffic buys the most volume your budget can, with fraud filtered out first.
06How does Target CPA work?
Target CPA aims for your cost per sale or lead and scales only where it holds.
07How does Target ROAS work?
Target ROAS aims for your return on ad spend, using your conversion values.
08Can I see what the AI changed?
Yes. The What AI did panel shows the last 7 days of changes: sources blocked, bids changed and GEOs paused.
09Does the AI run around the clock?
Yes. The AI keeps blocking weak sources, tuning bids and pausing losing GEOs around the clock.
10Does the AI need conversion tracking?
Tracking lets the AI optimize for real results, so set up a postback or pixel before you rely on CPA or ROAS goals.
11Can I change the AI goal after launch?
Yes. You can switch goals, but the AI needs fresh data to adjust, so avoid changing goals too often.
12Which goal should I use for a brand-new offer?
Find converting sources is built for new offers. It tests wide across sources, then keeps the winners.
13Does the AI learn from fraudulent traffic?
No. Fraud is filtered before the bid, so the AI only works with traffic that passed quality checks.
14Can I combine AI optimization with my own blocks?
Yes. You can still block placements yourself in placement-level reports, and the AI works on the remaining traffic.
15Which goal works without conversion tracking?
Max traffic does not need conversion data. It buys the most volume your budget can, with fraud filtered out first.
16What does Target ROAS need from my postback?
It needs the conversion value, such as the order amount or deposit, sent with each conversion.
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