Campaign guide

Launch your first
BuyAds campaign.

A step-by-step guide from sign-up to your first optimized campaign. Most advertisers are live in under 10 minutes.

1. Create your account

Go to app.buyads.co/sign-up, enter your name, company and email, and verify your email address. Your dashboard opens straight away.

app.buyads.co
BuyAds advertiser sign-up form
The sign-up form at app.buyads.co

2. Add funds

Click Add Funds in the top bar and top up your balance. Campaigns run on a prepaid balance and spend is deducted as they deliver. Invalid traffic filtered by our systems is never charged.

3. Set up conversion tracking

Open Campaigns → Trackers and create a tracker. Copy the postback URL into your tracker or affiliate network, or add the pixel to your thank-you page. Tracking lets you see which placements convert and lets the AI optimize for real results.

4. Create the campaign

  • Go to Campaigns → New Campaign and choose Pop-under Ads. You will see the live daily inventory before you start.
  • Give the campaign a clear name, for example VPN · US · Desktop · CPM.
  • Add your creative: for Pop-Under this is simply your landing page URL. Use your tracker macros so clicks and conversions are attributed.
app.buyads.co
Choosing an ad format with live inventory in the BuyAds panel
Pick Pop-under Ads and see live daily inventory before you start

5. Choose pricing and budget

  • Pricing model: CPM (per 1,000 visits) or CPV (per view).
  • Bid type: Smart (auto-priced for your goal), Bid (your max price) or Fixed (exactly your price).
  • Budget: set a daily budget, plus an optional total budget and max spend per hour.

Starting out? A daily budget of $20–$50 per country is usually enough to collect useful data in a day or two.

app.buyads.co
BuyAds campaign finance settings: budgets, bid with recommended range, optimization and frequency capping
Budgets, your bid with a recommended range and live delivery estimate, plus scheduling and frequency caps

6. Target your audience

Pick countries and regions, device type, OS, browser, connection type and language. Use dayparting to run only at your best hours and a frequency cap to avoid showing the same visitor your page too often. Start broad, then narrow down using your reports.

app.buyads.co
BuyAds campaign targeting: location, audiences, devices, network, content and inventory controls
Targeting by location, devices, network and content, plus supply, source bids and placement controls
app.buyads.co
BuyAds traffic quality settings with fraud filters always on
Fraud filtering is always on; choose Strict, Standard or Basic

7. Turn on AI optimization

Switch on AI Optimization and choose a goal: Max profit, Find converting sources, Max traffic, Target CPA or Target ROAS. The AI blocks weak sources, adjusts bids and pauses losing GEOs, and the What AI did panel shows every change.

8. Launch and review

Save the campaign. Your landing page is reviewed and scanned, and most campaigns go live within minutes. Check the Ad Guidelines first to avoid rejections.

app.buyads.co
BuyAds advertiser dashboard with spend, conversions, ROAS and traffic map
Your dashboard shows spend, conversions, ROAS and traffic by country as soon as the campaign runs

9. Optimize

  • After the first day, open the placement report and block placements that spend without converting.
  • Raise bids on sources with the best conversion rate or ROAS.
  • Add automated rules, for example: pause a placement after $5 spend with zero conversions.
  • Test two or three landing pages and keep the winner.
app.buyads.co
BuyAds traffic discovery report with impressions, CTR and CPM by country
Use traffic discovery to see impressions, CTR and CPM by country and source

Need help?

Our team is happy to review your setup. Contact us any time.

FAQ

Questions,
answered.

01How do I create an account?

Go to app.buyads.co/sign-up, enter your name, company and email, and verify your email address. Your dashboard opens straight away.

02How do I add funds to my account?

Click Add Funds in the top bar and top up your balance. Campaigns run on a prepaid balance and spend is deducted as they deliver.

03Do I pay for invalid traffic?

No. Invalid traffic filtered by our systems is never charged.

04How do I set up a postback?

Open Campaigns, then Trackers, create a tracker and copy the postback URL into your tracker or affiliate network, or add the pixel to your thank-you page.

05How should I name my campaign?

Use a clear name such as VPN, US, Desktop, CPM so you can tell campaigns apart in reports.

06What daily budget to start with?

A daily budget of $20 to $50 per country is usually enough to collect useful data in a day or two.

07Broad or narrow targeting first?

Start broad, then narrow down using your reports. Dayparting and frequency caps help focus spend.

08Which fraud filter level to pick?

Fraud filtering is always on, and you can choose Strict, Standard or Basic.

09How long does landing review take?

Your landing page is reviewed and scanned when you save, and most campaigns go live within minutes.

10How do I optimize after the first day?

Open the placement report, block placements that spend without converting, raise bids on your best sources and add automated rules.

11What's a good automated rule?

For example, pause a placement after $5 spend with zero conversions.

12Should I test several landings?

Yes. Test two or three landing pages and keep the winner.

Get started

Your next customer is
one ad away.

Create your account, pick a format and a price model, switch on AI optimization and get your first visitors today.

Start now — free to sign up →